Jawa Yezdi Motorcycles Collaborates With Flipkart To Sell Bikes On E-Commerce Platform

Jawa Yezdi Motorcycles claims that the partnership has made it the first premium mid-cc segment motorcycle manufacturer to offer its products on Flipkart's e-commerce platform.
Jawa 42 Times Drive

Jawa Yezdi Motorcycles aims to improve its reach through collaboration with Flipkart

Jawa Yezdi Motorcycles has announced that the brand will be partnering with Flipkart. The collaboration is aimed at improving the digital strategy of the manufacturer which has been designed to upgrade customer experience and increase the accessibility of the motorcycle range of the brand. As per the brand's claims, this partnership has made it the first premium segment motorcycle manufacturer to offer its products on Flipkart's e-commerce platform. Hence, making it available to over 500 million users of the platform.
The collaboration with Flipkart is a strategic move for the Indian two-wheeler brand to gain an early advantage in Flipkart's growing bike category. The partnership aims to increase visibility, particularly during Flipkart's major sales events like the Big Billion Day, driving demand and expanding brand awareness across a diverse user base.
Financially, the partnership is designed to provide options such as no-cost EMIs, Buy Now, Pay Later (BNPL) schemes, and EMI plans with no down payment, making premium motorcycles more affordable. Customers can also benefit from savings worth ?22,500 on selected models, including additional cashback through the Flipkart Axis Bank Credit Card.
Jawa Yezdi Motorcycles stated that the buying process is streamlined, combining online convenience with necessary offline procedures. After online booking, customers can complete tasks such as RTO registration, insurance, and taxes at the dealership, ensuring a smooth transition from purchase to ownership.
During the Big Billion Day sale, the e-commerce giant is offering discounts across various products on its platform, and Jawa Yezdi bikes are available with benefits of up to Rs 22,500. Additionally, the company is providing extra bank discounts to enhance the deal during this festive season. Flipkart's Big Billion Days sale began on September 27 and will run until October 6, 2024.
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Amulya Srinet author

Amulya, a journalism and mass communication graduate, has a keen interest in the latest two-wheeler trends and serves as a motoring correspondent. His...View More

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