Adidas Vs Nike: Which Company Gave Better Returns In Last 1 Year?

In the past two years, Adidas shares have surged 82%, outperforming both the S&P 500 and Germany's DAX index, while Nike shares fell 16%. Adidas faced challenges with inventory and low China sales but rebounded under new leadership. Currently, Adidas shares gained 44.47% over the last year, while Nike dropped 6%.
Adidas Vs Nike

Adidas Vs Nike (Image Source: iStockphoto)

In the past two years, Adidas shares have performed remarkably well, rebounding from a low in late 2022 to achieve an impressive 82% gain, significantly outpacing both the S&P 500 (SPY) and the DAX, Germany's benchmark index. In stark contrast, Nike has struggled as an investment, recording a loss of 16% during a robust bull market.
In a five-year timeframe reveals that while Adidas has given a negative return overall, it has recently started to recover from a sharp decline that occurred between mid-2021 and late 2022.
During this challenging period, Adidas faced several hurdles, including excess post-pandemic inventory that necessitated heavy promotions, leading to diminished profit margins and sluggish sales in China. This turmoil culminated in the resignation of the CEO, followed by the announcement in November 2022 that Bjorn Gulden, previously of Puma, would take the helm. The stock surged by 22% on this news.
Fast forward to 2024, and Adidas shares have outperformed Nike. From February to March, both companies' stocks traded within the same range. However, in April, Adidas shares began to climb, while Nike's shares dipped slightly. This trend continued, with Nike experiencing a significant drop between June and July, contrasted by a dramatic surge in Adidas shares in August.
Currently, Adidas shares are trading at €237.80, yielding returns of 44.47% over the past year, while Nike shares stand at $88.40, giving negative returns of 6% during the same period.
(Disclaimer: The above article is meant for informational purposes only, and should not be considered as any investment advice. Times Now Digital suggests its readers/audience to consult their financial advisors before making any money related decisions.)
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