GBS 2024: Zepto's CEO Aadit Palicha Stresses On 'Fundamental Checks' In Funding Strategy

At the ET NOW Global Business Summit 2024, Aadit Palicha, the Co-founder & Chief Executive Officer of Zepto, delved into the nuances of navigating the funding landscape during what he termed as the "funding winter."
Zepto's CEO Aadit Palicha

Zepto's CEO Aadit Palicha (Image Source: TN Digital)

At the ET NOW Global Business Summit 2024, Aadit Palicha, the Co-founder & Chief Executive Officer of Zepto, delved into the nuances of navigating the funding landscape during what he termed as the "funding winter." Palicha highlighted his company's distinctive approach to securing funding, emphasizing a departure from conventional methods by prioritizing "fundamental checks" with a keen focus on data.
Reflecting on the challenges of facing rejections during funding rounds, Palicha shared a notable achievement they secured three term-sheets within the first three months of launching the company.
In offering valuable insights, Palicha underscored the significance of discipline and execution. According to him, the most impactful advice he received emphasised the paramount importance of execution over strategic thinking. He asserted that, in the business realm, nothing surpasses the value of effective and decisive execution.
About ET Now Global Business Summit
The Times Group presents the ET Now Global Business Summit as a distinguished platform that has in the past hosted an illustrious array of personalities, both from India and around the world.
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