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Yoho’s Strategy To Capture Sneakers Trend: 'Hands Free' Design vs Major Western Brands | Exclusive
At the FII8 event in Riyadh, Yoho World Founder Ahmad Hushsham discussed India's first 'hands-free' sneakers, Blinc, highlighting their affordability and functionality. He highlighted that Yoho’s shoes, available in 8-10 colors, are priced at one-fourth the cost of major Western brands, thanks to a strong supply chain and minimal royalty fees.
Yoho World Founder Ahmad Hushsham spoke to Times Network on the sidelines of FII8 conference
Riyadh: On the sidelines of the FII8 event in Riyadh, Saudi Arabia, Yoho World Founder Ahmad Hushsham spoke to Times Network on a range of topics including India’s first 'hands free' sneakers, Made In India strategy, and how the company stands out among big global players in the industry.
Talking about the sneakers craze which has seen an uptick in recent times, the CEO explained how Yoho is giving some big global brands a run for their money with their latest hands-free sneakers- Blinc. The CEO further highlighted that the brand is not only manufacturing affordable footwear but also "functional footwear" that adds value in the minds of consumers.
"We have launched India's first hands free sneakers, Blinc. It is available in 8 to 10 colours, including some adorable pastels," he said.
He also added that these shoes can be compared with any western footwear brands and it's also quite affordable, available at a one-fourth cost.
"We have a very good supply chain and moreover, the Western brands also have to pay royalties to their parent company, which we don't," Hushsham said as he reasoned why his sneakers are more affordable compared to the big global brands.
"Our 90% product is made in India, so we are able to manage such pricing for our footwear," he added.
The Yoho CEO said that they are working on AI to measure consumer's feet and then a design will be created to cater to Indian consumers.
"Right now footwear manufacturers are not making shoes according to the measurement of Indian feet. We are the only company who is doing research in this field. The technology is in the pipeline currently, and will take another six months to launch," he added.
Watch: Yoho World Founder Ahmad Hushsham On Made In India Strategy | EXCLUSIVE
About FII Conference 2024
The Future Investment Initiative (FII) conference 2024, also dubbed as "Davos of the desert" is an international platform gathering the world’s foremost CEOs, policymakers, investors, entrepreneurs, and young leaders in in-depth conversations and workshops about new pathways for global investment and analysis of critical industry trends to shape the future of international investment and the global economy while offering unparalleled networking opportunities.
The eighth edition of FII conference is being held on October 29-31, which is themed ‘Infinite Horizons: Investing Today, Shaping Tomorrow.'
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Priya Pareek is a journalist with Times Network and has over 8 years of experience in the media industry. Passionate about breaking news, Priya also l...View More
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