Old Jamaica Ginger Beer Discontinued? What We Know

Old Jamaica Ginger Beer, a popular soft drink brand, is reportedly being discontinued, sparking outrage among its loyal fanbase. Fans have flooded social media with emotional reactions, while some speculate that this could be a marketing stunt. Despite the outcry, the brand’s creative agency has confirmed the discontinuation as genuine, though many remain skeptical.
Old Jamaica Ginger Beer

Old Jamaica Ginger Beer

Photo : Twitter
KEY HIGHLIGHTS
  • Fans of Old Jamaica Ginger Beer are devastated by the news of its discontinuation, with emotional reactions flooding social media.
  • Cryptic Instagram messages and a farewell video have left many questioning whether the brand’s retirement is a marketing ploy.
  • SAMY Alliance, the creative agency behind the campaign, confirmed the brand’s decision to retire, stating they wanted to give customers a unique opportunity to say goodbye.
Old Jamaica Ginger Beer, a popular soft drink brand, is reportedly being discontinued, causing an uproar among its loyal fanbase. The company, known for its fiery ginger beer, shared a video on its official website, where an actor, posing as a shelf-stacker, announced the end of the beverage, saying: "It's time for our beloved Old Jamaica Ginger Beer to bid farewell to its beloved drinkers."
The announcement has been further amplified through cryptic messages posted on Instagram, encouraging fans to "enjoy it before it’s gone" and stating: "Farewell Old Jamaica." These posts have ignited a storm of reactions, with many fans expressing disbelief and frustration.
According to reports from The Sun, fans have flooded social media with emotional responses. One fan lamented: "They’re apparently discontinuing the Old Jamaica Ginger Beer… haven’t we suffered enough as a people?!" Another wrote: "I have nothing left to live for," in response to the news of the drink’s discontinuation. A third added, "This is criminal."
The online outrage didn’t stop there. Users took to X (formerly Twitter) to voice their scepticism, with some questioning if the announcement is part of a marketing ploy. One user said: "So this Old Jamaica Ginger Beer farewell thing is just some fancy clickbait marketing campaign, right?" Others expressed hope that the brand’s retirement is merely a temporary stunt, with one user commenting: "This better be a marketing gimmick… I can’t go the rest of my life without the top-tier soft drink!"
Despite the speculation, Hernán Cerdeiro, chief coordinating officer at SAMY Alliance—the creative agency behind the campaign—confirmed that the brand is indeed retiring. In an interview with MediaShotz, he stated: "The chance to 'retire a brand' was something we relished because, as far as we know, it had never been done before so publicly. We wanted to give Old Jamaica’s loyal customers one last chance to say goodbye, to take that final sip, and see the can ride off into the sunset."
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Arkaprovo Roy author

Arkaprovo Roy is a content writer and editor with over 4 years of experience in content-driven jobs. He has worked with multiple reputed companies lik...View More

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