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About The Campaign

Insurance is an important tool to build financial security & protect your family's financial interests. To ensure that every person has access to essential life, health, and property insurance, and every business can find suitable insurance options, IRDAI has set a goal of achieving 'Insurance for all' by 2047.

HDFC Life in partnership with ET Now launched a special campaign called Life Sessions, aimed at highlighting the importance of life insurance. Life insurance has a crucial role to play for individuals across all stages & phases of life. Not only does it help secure the future & happiness of one’s family but can also create a secondary source of income, if planned wisely.

Despite the many benefits the penetration for life insurance in India is projected to be at approximately 3% in 2023-24, as per a Swiss Re Institute report. This is majorly driven by the myths, misconceptions & lack of awareness that surrounds life insurance

And thus, as we celebrate Insurance Awareness Day on 28th June, HDFC Life is back with another initiative ‘Bridge The Gap to secure future’

It is under this initiative that we built Life Sessions, which brings together financial experts who help Indians across generations & stages of life to understand and pick Life Insurance for themselves and their loved ones.

The sessions are hosted by Kavita Thapliyal, a personal finance expert, who is known & celebrated for her knowledge and hold on the finance industry & for empowering people attain financial freedom.

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