Apple's New AI System ReALM Can Beat OpenAI's GPT-4, All We Know So Far

Apple has developed a new system called ReALM to help digital assistants better understand ambiguous references and context in conversations
Tim Cook, CEO, Apple Inc

Image: Apple

Apple recently announced the dates of its upcoming annual conference WWDC 2024. The conference is scheduled to start from June 10 to June 14. It is widely expected that Apple will be making announcements related to its plans on generative artificial intelligence (AI). Several leaks in the past have also hinted that the iPhone maker could bring generative AI to its products via the latest OS updates. In fact, a new report has revealed that researchers at Apple have already created an artificial intelligence system named ReALM (Reference Resolution as Language Modeling) that aims to improve how voice assistants understand and respond to commands.
As per MacRumors, the Cupertino-based tech giant has developed a new system called ReALM to help digital assistants better understand ambiguous references and context in conversations. This makes interactions with devices more natural. Reference resolution is important for understanding language, especially when using pronouns or indirect references.
ReALM tackles this challenge by converting it into a language modeling problem. It can understand references to things shown on a screen and use that understanding in conversations. ReALM works by translating the visual layout of a screen into text. Apple found that this method works better than traditional approaches, even outperforming OpenAI's GPT-4.
This technology could make voice assistants more helpful, especially in situations like helping drivers use infotainment systems or assisting people with disabilities. Apple has been publishing more AI research papers lately. They're expected to announce more AI features at WWDC in June, MacRumors said.
What To Expect At WWDC 2024
The company has been dropping hints about bringing AI features to iPhones, iPads, and MacBooks. This could be huge, putting Apple in the AI game alongside big tech giants like Microsoft and Google. Apple is also acquiring companies like DarwinAI. According to reports, the iPhone maker is also rumoured to be teaming up with Google's Gemini, ChatGPT maker OpenAI and Chinese tech giant Baidu to bring generative artificial intelligence in iPhones and other devices.
Last year, Apple said they would add RCS (Rich Communication Services) to the Messages app on iPhones in 2024. RCS is like Android's version of iMessage, offering features similar to WhatsApp. It lets you send multimedia messages, share files, and more. This could bridge the gap between iPhone and Android users, letting them share stuff easily.
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