Mumbai Startup Boss Fined 5 Times After Introducing Latecomer Penalty Himself

The founder of a Mumbai-based startup has admitted to paying ?1,000 in fines for coming late to the office – a rule he introduced himself. Evor Beauty boss Kaushal Shah started a latecomer penalty of ?200 for arrivals after 9:30 am, only to end up paying it five times.
Evor Beauty founder Kaushal Shah pays a latecomer fine, which funds team activities. | Kaushal Shah

Evor Beauty founder Kaushal Shah pays a latecomer fine, which funds team activities. | Kaushal Shah

Photo : Twitter
KEY HIGHLIGHTS
  • Kaushal Shah, the founder of a Mumbai startup called Evor Beauty, introduced a fine for coming late to the office.
  • The boss has since paid the latecomer fee of ?200 five times himself, leading by example with ?1,000 in fines.
    Shah said the money collected goes towards funding team activities.
The founder of a Mumbai-based startup has admitted to paying ?1,000 in fines for coming late to the office – a rule he introduced himself. Evor Beauty boss Kaushal Shah started a latecomer penalty of ?200 for arrivals after 9:30 am, only to end up paying it five times.
Explaining the policy in on X, formerly Twitter, the entrepreneur wrote: "Last week, to increase productivity in the office, I made a strict rule for everyone to be in the office by 9:30 am (earlier we used to come by 10-11) and if we're late, we pay ?200 as a penalty. This is me paying it for the 5th time.”
Shah’s post included a picture of his most recent transaction after he was fined by his own doing.
Turns out, it wasn’t just the latecomer rule that backfired – the boss also drew criticism for using a punishment-based system instead of positive reinforcement to enhance his company’s output.
“Where are we going with such punitive measures and leadership??,” a commenter asked. “In today's day and age, this a factory worker mindset!! It can only lead to increase in stress and not productivity.”
Some people questioned the need for a late fine altogether, considering the nature of the business doesn’t require such urgency. Others called it a “toxic work culture”.
Shah, in a follow-up post, attempted to further explain his position.
“It seems my intention behind this post was misunderstood,” he wrote.
“I shared that tweet to emphasize an important principle for founders and leaders: If you establish a rule for your employees, you must be the first to follow it.”
Shah went on to address concerns that the payment was going to his own bank account, clarifying that he doesn't pocket the fines.
“Please note that I have created a separate UPI Lite account specifically as a team fund,” the founder said.
“The money collected is used solely for team activities and benefits, such as dining and other team events.”
End of Article
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