Canadian Company Says Sorry For Racist Comment Towards Indian Techie, But Defends 'Poking Fun at Customers'

Canadian accessory company Dbrand came under fire for a racist comment towards an Indian customer's query. The company faced backlash after it took an offensive and a slightly racist tone towards an Indian customer who complained about his Macbook cover.
Canadian Company Says Sorry For Racist Comment Towards Indian Techie, But Defends 'Poking Fun at Customers'

Canadian Company Says Sorry For Racist Comment Towards Indian Techie, But Defends 'Poking Fun at Customers'

Photo : Twitter
Ottawa: Canadian accessory company Dbrand came under fire for a racist comment towards an Indian customer's query. The company faced backlash after it took an offensive and a slightly racist tone towards an Indian customer who complained about his Macbook cover.
Taking to X, Bhuwan Chitrash reached out to Dbrand to complain about his Macbook skin changing colour after two months of buying it.
In response to Chitrash's tweet, Dbrand took an offensive tone and stated - “Your last name is basically s**t rash, be serious".
Following Dbrand's sharp comment, netizens slammed the accesory company for the racist undertone their tweet had.
“In lieu of any attempt at customer support, you make fun of a customer’s foreign name?," stated one such user.
Despite the outrage on social media, the Canadian company has defended its stance and did not delete the tweet either.
The company went on to clarify that they have been "poking fun with their customers for over a decade now" and added that the company "is not going to stop".
The company apologised to Bhuwan directly and offered him $10,000 as a "gesture of goodwill". Dbrand also added that this has been the company's social media approach and that they have no intention of changing it.
The issue also escalated after Bhuwan Chitrash tagged Prime Minister Narendra Modi, the BJP and Union COmmerce Minister Piyush Goyal to amplify their racist undertone.
In another tweet, seemingly from Dbrand's conversation with Chitrash, the company stated that "you can continue hating us, or tweeting about this situation or even sharing this DM whenever you see fit. We just want to make amends for our lapse in judgement and the chaos that ensued in your world".
End of Article
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news