Meghan Markle's New Brand American Riviera Orchard Gets 68% 'Thumbs Down' In New Survey: What Experts Say?

??The new survey by TIPP Insights exclusively carried out for The Daily Mail highlighted that 68 per cent of the respondents were 'not interested' in American Riviera Orchard, a trend mostly altered for differing demographics. Merely 18 per cent of people in the US expressed that they had some sort of an interest in the Duchess of Sussex's latest venture, which may well see a light in the coming weeks through a formal launch.
Meghan Markle's New Brand American Riviera Orchard Gets 68% 'Thumbs Down' In New Survey

A new announcement about Meghan Markle's new brand American Riviera Orchard is expected in the coming weeks.

Photo : Twitter
After the end of an exclusive $20 million deal with Spotify last year, a latest survey report suggests that Americans are not excited about Meghan Markle's new lifestyle brand. American Riviera Orchard is not receiving as much engagement as the amount of social media following after its announcement in March, as per the poll. This comes as the experts are divided over the prospects of the Duchess of Sussex's new venture.
The new survey by TIPP Insights exclusively carried out for The Daily Mail highlighted that 68 per cent of the respondents were 'not interested' in American Riviera Orchard, a trend mostly altered for differing demographics. Merely 18 per cent of people in the US expressed that they had some sort of an interest in the Duchess of Sussex's latest venture, which may well see a light in the coming weeks through a formal launch. The brand earlier generated massive curiosity after a video of Markle sharing details of its product range, and a few details like the calligraphy logo, and theme dropped on the internet, breaking the mysteriousness around it.
However, the same report by the Mail mentioned experts who had a firm belief that American Riviera Orchard could well be able to pull six figures of sales in a matter of weeks after its launch. The company's Instagram profile had a massive 590,000 followers nearly a month after the initial video announcement. The promotion featured the 42-year-old in a black gown arranging flowers in the kitchen of her estate in Montecito, California.
With a product line that encompasses stationery, kitchenware, home products, beverages, snacks, condiments, and even pet shampoo and conditioner, the brand's target market has been defined as primarily millennials.
Among the most successful ventures by the former Royal Couple, who were stripped of their titles in 2020, Harry's 2023 memoir Spare topped the list. The couple reportedly also was in talks for a series with the streaming platform Netflix.
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