How Karnataka Model Of Guarantees Have Influenced BJP, Congress Campaigns In Lok Sabha Elections

Both the parties, it appears, have realised that the Karnataka model of guarantees has a larger canvas and appeals to many sections. While BJP is counting on charisma and rhetoric of PM Modi, Congress hopes its focus on tangible promises tailored to local needs could strike a chord with voters.
PM Narendra Modi Lok Sabha elections 2024

Lok Sabha Elections 2024: The BJP is banking on the charisma and rhetoric of PM Modi (File picture)

The politics of guarantees, first born in Karnataka, has been adopted at the national level with both the BJP and the Congress drawing up a similar pan-India strategy for the seven-phased Lok Sabha elections.
Both the parties, it appears, have realised that the Karnataka model of guarantees has a larger canvas and appeals to many sections.
The strategy was first implemented by the Congress party during the 2023 assembly elections in Karnataka. Soon after forming the government, the party walked the talk by implementing the five promises made to the people. Convinced about the potential of the 'politics of guarantees', the party has drawn up a similar pan-India strategy for the national polls with 25 new promises.
A few weeks ago, Karnataka Deputy Chief Minister DK Shivakumar was seen reciting a poem while stressing on the implementation of guarantees. "Five fingers make a fist. Five guarantees make the hand (Congress) strong. With five guarantees, the petals of the lotus (BJP) withered. And the lady farmer (JD-S) dropped the bundle of paddy," the losely translated version of the Kannada poem read.
BJP has also launched its variant: 'Modi ki guarantee'.
The party has also stepped up its campaign against the Congress over its manifesto, accusing the party of religion-based politics. Denying the charge, the Congress accused the PM of diverting attention from core issues as he is losing ground to the party.
"PM Modi is known for his tricks to divert attention from core issues whenever he senses his party is losing ground and resorts to divisive rhetoric. That is why he didn’t hesitate to stoop low to dub our manifesto ‘Muslim League manifesto’ and he has told Hindu women that Congress will snatch their mangalsutras to give to Muslims. It is both deplorable and unbecoming of a Prime Minister to lower the public discourse," said Congress chief Mallikarjun Kharge, according to TOI.
After forming the government in Karnataka in 2023, the Congress government formed a Guarantee Schemes Implementation Authority with a president and four vice-presidents at the state level for implementation of its five promises.
The Congress has claimed that the schemes have reached "more than 85 per cent of the beneficiaries"
Chief Minister Siddaramaiah earmarked Rs 54,000 crore for guarantee implementation in 2024-25.
The BJP, meanwhile, is banking on the charisma and rhetoric of PM Modi. The party is trying to capitalise on the prime minister's popularity and his ability to strike a chord with the masses by showcasing promises the PM has already delivered on.
"PM Modi has delivered through schemes that give cylinders, build homes, provide tap water and so on," V Sunil Kumar, BJP campaign committee convener, told TOI.
To counter BJP's 'Modi ki guarantee', Congress has announced 25 new guarantees at the national level, in line with Rahul Gandhi’s Bharat Jodo Nyay Yatra.
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