'Trolls Is One Thing, But This...': Shark Tank Fame Vineeta Singh On Her 'Fake Death PR'

CEO of a beauty brand, Sugar Cosmetics, Vineeta Singh took to social media after an alleged fake PR against her. She approached netizens to seek solutions, stating, "Been dealing with paid PR about my death & my arrest for 5 weeks."
Vineeta Singh

Sugar Cosmetics CEO Vineeta Singh rose to fame after she entered Shark Tank India as an investor. | Screenshot/Vineet Singh/X

Photo : Twitter
Mumbai: Indian entrepreneur Vineeta Singh, known for her role as CEO of Sugar Cosmetics and as an investor on Shark Tank India, has taken to social media to address a concerning issue. Singh raised alarm over a purported fake death PR campaign that has been circulating about her for several weeks. Expressing frustration, Singh highlighted the distress caused when individuals reached out to her family seeking verification of the false news.
Seeking advice from netizens on how to manage the ongoing misinformation campaign, Singh shared her plight X(formally Twitter). "Been dealing with paid PR about my death & my arrest for 5 weeks. Ignored it at first, then reported to @Meta several times, and filed @Mum_CyberPolice complaint but it’s not stopping. The hardest part is when folks panic & call my mom," she wrote.
In response to the posts spreading false information, Singh tagged Meta India, Mumbai Police, Cyber Dost, MahaCyber1, and the CP Mumbai Police Twitter accounts, seeking assistance. Mumbai Police responded, urging her to direct message them with details for better assistance.
Taking the issue to Instagram, Singh shared screenshots of the misleading news and expressed her struggle. "Dealing with trolls is one thing, but this. Keeps coming up from new accounts. Any suggestions will be helpful," she wrote.
Support poured in from netizens, with one user recalling seeing similar false news on Facebook. Singh acknowledged the spread of similar fake news on other platforms, including claims of bankruptcy.
Expressing concern, users commented, "This is so scary, hope things get sorted out soon!" and "OMG, this is really bad. Pls take action." Most called for prompt action by authorities to address the misinformation campaign.
Recently, Singh shared a vibrant video from the wrap-up party of Shark Tank India's third season, expressing gratitude to her colleagues and the production team.
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